In the era of innovation, digitalisation and tough competition, trademarks constitute a key form of intellectual property right for the global business market. In other words, trademarks, form one of the most fundamental cornerstones of your business; giving a unique and identifiable character to the services and/or products you provide.
At Chambersfield Economides Kranos we understand that trademarks play a crucial role in distinguishing your business from your competitors and safeguarding not only your business’ reputation, but, protecting your clients’ rights, as well, by enabling them to rely on well-established and well-known brands of services and/or products.
Undoubtedly, trademarks have now become more valuable, than ever, for the survival of a business, indicating a consistent level of quality for services and/or products. Registering a trademark grants to its proprietor exclusive rights over distinctive signs, including, inter alia, names, logos, colours, images, patterns, shapes, packaging of goods, or sounds.
Pursuant to the relevant legislative framework, the term “trademark”, refers to any distinctive sign/mark which is used, or, proposed to be used, in relation to goods for the purpose of indicating, or so as to indicate, a connection in the course of trade between the goods and some person having the right either as proprietor or as registered user of that trademark.
International classification of goods and services also known as the Nice Classification (NCL) was established by the Nice Agreement (1957) and it constitutes a system of classifying goods and services for the purpose of registering trademarks. International classification of goods and services consists of 45 different classes, (classes 1-34 include goods and classes 35-45 embrace services).
Different levels of trademark protections exist. Our law firm operates at national, EU and international level regarding Trademark registrations and we can assist you at any level.